A tale of two bottles of Petrus and a victory for an underdog
Initially, a court upheld Château Petrus’ case, agreeing that there was a risk that consumers would confuse the two wines and fined CGM, the producer of Petrus Lambertini, ordering it to halt sales of wines under that name.
However CGM appealed the decision in another court, which not only accepted that two labels are “radically different”, rejecting Chateau Petrus’ claims that its use of the name was misleading, but complimented CGM on “their clever use of the trademark which they registered in order to attract the customer’s attention.”
However CGM appealed the decision in another court, which not only accepted that two labels are “radically different”, rejecting Chateau Petrus’ claims that its use of the name was misleading, but complimented CGM on “their clever use of the trademark which they registered in order to attract the customer’s attention.”
The new ruling allows CGM to resume sales of its Petrus Lambertini brand.
Chateau Petrus is expected to launch a counter-appeal to a higher court – the Court of Cassation – to assess the legality of the decision made by the appeals court.
Chateau Petrus is expected to launch a counter-appeal to a higher court – the Court of Cassation – to assess the legality of the decision made by the appeals court.
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