In many cases a higher price does not mean better quality

By David Farmer

Another warning about equating price with quality but please read on. 

Selecting wine is easier if you start with knowing what you wish to spend. Even the novice knows that wines are graded by price.

You start with cask wines which are pleasant, pass through sub $10 bottle wines which are a grade above, wanting better again costs over $20 while the price of the greatest is like the sky, it has no limit. 

This is how the wine business is set up and few challenge this simple price to quality grading. In summary customers take the view that for occasions requiring something special, this means paying way more than usual. 

What then are we to make of the results of the Australian Shiraz Challenge for 2017, a quality judging which has been going for 23 years. Around 386 wines from 55 regions resulted in 40 gold medals with prices ranging from $6.99 to $130. The Top six of the gold winners ranged in price from $15 to $34.

At the very least you have to conclude that the price to quality ratio that fuels the wine business at all levels has very shaky foundations. 

Here's a $79.90 dozen (that's $6.65 a bottle) that proves it. Six each of Stonevale Wines 'Red Barn' Bin 606 Barossa Valley Winemakers Dry Red Blend 2012 and Borderland Estates ‘Flocking Galloots’ Adelaide Hills Chardonnay 2016

Full details at the Glug website -


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