The dramatic decline in wine's share of global alcohol consumption

Some interesting notes on global alcohol markets from the Conversable Economist blog of Timothy Taylor:

1) "The global mix of recorded alcohol consumption has changed dramatically over the past half century: Wine’s share of the volume of global alcohol consumption has fallen from 34% to 13% since the early 1960s, while beer’s share has risen from 28% to 36%, and spirits’ share has gone from 38% to 51%. In liters of alcohol per capita, global consumption of wine has halved, while that of beer and spirits has increased by 50%."

2) "As of 2010–2014, alcohol composed nearly two-thirds of the world’s recorded expenditure on beverages, with the rest being bottled water (8%), carbonated soft drinks (15%), and other soft drinks such as fruit juices (13%)."


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