BREWERS LAUNCH ADS ATTACKING WINE
Declining Beer Sales Lead To Anti-Wine Ads:
"As reported by Business Insider, while millennials have been blamed for the downward trend in beer consumption, a study by Berenberg Research says that members of Generation Z drink less alcohol in general.
Berenberg surveyed more than 6,000 young people in the U.S. between ages 16 and 22. The researchers found that 64% of Generation Z respondents expected as they age to drink alcohol less frequently than Baby Boomers and Millennials do.
Equally seriously for brewers, the survey found that many in Generation Z who do drink alcohol prefer wine and/or spirits over beer — specifically, they don’t find the big beer brands “authentic,” a buzz word that floats throughout the wine and spirit advertising and promotion community."
'via Blog this'
"As reported by Business Insider, while millennials have been blamed for the downward trend in beer consumption, a study by Berenberg Research says that members of Generation Z drink less alcohol in general.
Berenberg surveyed more than 6,000 young people in the U.S. between ages 16 and 22. The researchers found that 64% of Generation Z respondents expected as they age to drink alcohol less frequently than Baby Boomers and Millennials do.
Equally seriously for brewers, the survey found that many in Generation Z who do drink alcohol prefer wine and/or spirits over beer — specifically, they don’t find the big beer brands “authentic,” a buzz word that floats throughout the wine and spirit advertising and promotion community."
'via Blog this'
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