Declining Beer Sales Lead To Anti-Wine Ads:

"As reported by Business Insider, while millennials have been blamed for the downward trend in beer consumption, a study by Berenberg Research says that members of Generation Z drink less alcohol in general.

 Berenberg surveyed more than 6,000 young people in the U.S. between ages 16 and 22. The researchers found that 64% of Generation Z respondents expected as they age to drink alcohol less frequently than Baby Boomers and Millennials do. 

 Equally seriously for brewers, the survey found that many in Generation Z who do drink alcohol prefer wine and/or spirits over beer — specifically, they don’t find the big beer brands “authentic,” a buzz word that floats throughout the wine and spirit advertising and promotion community."

'via Blog this'


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